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BC Blueberry Council For Consumers
  1. News
  2. BC Blueberries Virtual Field Day and AGM - International Promotions Team

BC Blueberries Virtual Field Day and AGM - International Promotions Team

Wed, Dec 23, 2020
BC Blueberries Virtual Field Day and AGM - International Promotions Team

BC Blueberries in Japan

Click below to view an excellent video prepared by the Witan Associates team on their activities in Japan on behalf of BC Blueberries. Witan Associates help us to put together exciting promotional campaigns to celebrate BC Blueberries in Japan.

Witan Associates Limited, belonging to the PRAP JAPAN group, is a full-service Public Relations and marketing communication agency, providing public relations, marketing and communication consulting services. We believe that communication is vital to achieve business objectives. Witan is a boutique agency, with experienced talents, supporting national and international clients to strengthen their market presence in Japan. Witan has a broad range of experience in public relations with various private and public sector companies /organizations, across numerous industries. We pride ourselves in providing tailor-made support for our clients, long-term partnership especially for overseas clients without offices in Japan.

Click here to view the blueberry fusion recipes we created with the help of Japanese food designer Izumi Suga.

BC Blueberries in China, Hong Kong, and Vietnam

See below a fun and informative video prepared by SPRG Beijing about the consumer market in China and the incredible campaigns that they have helped us put on in the Mainland China and Hong Kong markets. Hear also about our newest foray into the Vietnam market, with the help of SPRG.

Established in 2000, Beijing Strategic Communications Consultants Limited (SPRG Beijing) is the Group’s first subsidiary office out of Hong Kong. Since its inception, the company has successfully penetrated the PRC market by offering PR and strategic marketing communications expertise to leading international and local corporations. Starting with a group of local PR veterans, the Beijing office has now grown and extended its reach from media communications and strategic consultation, to brand communications, corporate marketing, digital and social communications, crisis management and content marketing. Among its distinguished list of clients include renowned international brands and Fortune 500 corporations from the IT, automobile, FMCG, telecommunications, property and finance sectors - a reflection of its diverse yet immense capabilities.

BC Blueberries in New Zealand and South Korea

We work with Latitude in both South Korea and New Zealand, where BC Blueberries are gaining new ground. See below videos prepared by Latitude about their activities on our behalf in these respective markets.

South Korea

New Zealand

Latitude delivers an efficient and effective branch office service for companies and organizations looking to initiate or accelerate their impact in the Korean market. We deliver innovation & collaboration opportunities combined with practical business development results. This is achieved through our customizable service functions including research, market entry strategy, sales, trade logistics, marketing, PR, and in-market representation. Sustainability is the heart of Latitude and a specialist area of expertise and influence. We have invested heavily in this sector and operate one of the highest profile sustainability linked platforms, Sustainable Brands for Korea market.

BC Blueberries in India

Along with working collaboratively with the Trade Commissioner Service in India, we have recently joined forces with food retailer Berrika to put together a multi-stage promotional campaign. See below a video prepared by Shivesh Bhatia, an excellent Mumbai baker, who shows us his favorite ways to use frozen BC Blueberries.

Berrika is a response to the altered world, a high-end, nutritious and fulfilling online grocery delivery service. From Blueberries from British Columbia to Cheese from Europe, ours is a vibrant and thoughtfully sourced curation of life-affirming foods will brighten your grocery basket and your mood!

Berrika’s focus lies on keeping up with food trends as well as a unique gifting platform. Our aim is to educate our audience on how customised experiences can add that edge in your daily life, after all food is what brings us all together!

See here our 2019 report on the Great India Culinary Challenge, supported by the Trade Commissioner Service.

See here our Canada/India Cookbook, prepared in 2019 with the support of the Trade Commissioner Service.

About BC Blueberry Council

The purpose of the British Columbia Blueberry Council is to enhance the viability and strategic development of the blueberry industry through promotion, research, and industry education.

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