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How will you Go BLUE?
July 15th is BC Blueberry Day, kicking off #GoBlueBC, and the beginning of fresh BC blueberry season
July 15th is British Columbia’s official BC Blueberry Day. This will be the kick-off to #GoBlueBC, a campaign running from July 15 – August 7 celebrating the start of BC’s fresh blueberry season.
With so much to do during #GoBlueBC the only question to ask yourself is...How will you go blue?
Start at GoBlueBC.ca
British Columbia is encouraged to ‘Go Blue’ by visiting GoBlueBC.ca, an online hub that houses blueberry-related activities, events, recipes, and an exciting grand prize contest with the chance to win an E-bike from Zygg Vancouver. The website also contains links to local producers, helping British Columbians find fresh berries across the province.
There is a lot of excitement abound as British Columbians plan their u-pick visits and seasonal dish preparations. Restaurants are also offering new BC Blueberry-forward menus, in past years "bluetiful" dishes were featured at Lakehouse at Shawnigan, the Naramata Inn, Como Taperia, Livia and more. If you are near any of these spots, stop by to check out their creations.
Going Blue Across BC
There are plenty of opportunities to #GoBlue in person this season:

Catch the skyline in Vancouver’s False Creek on BC Blueberry Day
On the evening of July 15, BC Blueberry Day, Vancouver’s iconic BC Place Stadium will turn its lights blue, illuminating the False Creek skyline in honour of BC’s most prized berry.
Berry Festival in downtown Abbotsford
The Berry Fest returns to Downtown Abbotsford on July 16th from 12pm-8pm! This celebration of local berries transforms the downtown area into a lively festival setting with entertainment, children's rides, a fishing pond, local crafts, and luscious market-style foods.
UBC Blueberry Festival
From July 20-22, outside the UBC bookstore, BC blueberries are the star! Stop by to enjoy a blueberry pancake breakfast, chef demonstration and other delectable Blueberry baked goods. On the 20th the BC Blueberry Council team will be on-site
and visitors can buy fresh blueberries from a local farmer at the UBC Farm Market.

Enter to Win an E-bike
The fun doesn't stop there. From July 15 – August 7, British Columbians can enter to win an E-bike through GoBlueBC.ca. Electric bikes are the perfect way to travel around BC Blueberry country!
A Feel Vog City E-bike (valued at $3700) provided by Zygg, a Canadian-owned and operated fully serviceable electric bicycle subscription company, will be given away in August. To enter and read the full contest rules, head to GoBlueBC.ca.
The BC Blueberry Council invites everyone in the province to support their local community by taking part in the annual #GoBlueBC program and enjoying fresh BC blueberries throughout the summer. How will you go blue?
This project is supported by the BC Government’s Buy BC Partnership Program; delivered by the Investment Agriculture Foundation of BC with funding from the Government of British Columbia